# How Do You Calculate Engagement Rate On YouTube?

## How does TikTok calculate engagement rate?

TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views..

How to promote your YouTube channel: 23 tactics that workChoose Google-friendly keywords. A great YouTube channel starts with great SEO. … Use concise, descriptive titles. … Create custom thumbnails. … Fill out your profile. … Optimize your descriptions. … Don’t forget about metadata. … Offer real value. … Create high-quality videos.More items…•Mar 18, 2019

## What is a good Youtube engagement rate?

What Does Good Engagement Look Like? Per the report, metrics that score at the 60th percentile or higher are considered to be good. For example, accounts that average 97.4% in like to dislike rate are at the 60th percentile and are considered to have good performance.

## How can I calculate average?

How to Calculate Average. The average of a set of numbers is simply the sum of the numbers divided by the total number of values in the set. For example, suppose we want the average of 24 , 55 , 17 , 87 and 100 . Simply find the sum of the numbers: 24 + 55 + 17 + 87 + 100 = 283 and divide by 5 to get 56.6 .

## How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

## What is a good engagement rate?

Making Sense of The Numbers Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

## How is monthly engagement rate calculated?

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%. In this case: Total Engagement = the sum of all interactions (shares, comments, reactions) Total Followers = the number of people who follow your account.

## What is a good Instagram reach?

What we found out is that, globally, the average Instagram engagement rate is 4.7%, whereas global reach rate is 34.37%, and engagement on reach is 11.95% on average.

## What is a good Instagram engagement rate 2020?

The average engagement rate on Instagram is 4.7%. Most marketers will agree that this compares favourably to Facebook which, since it’s algorithm change, can often leave pages with a measly 0.09%.

## What is a good facebook engagement rate 2020?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

## How do you calculate customer engagement?

To calculate a customer engagement score, begin with inputs — such as frequency of usage, depth of usage, specific actions taken, clickstream information, and key performance indicators. Combining all these inputs gives you a single number representing the sum total of your customer’s health, success, and engagement.

## Do video views count as engagement?

Video views are often the most reliable way of measuring online engagement. … You can get multiple views from the same user as long as each time your video loops, they watch at least three seconds of it.

## How do you calculate engagement rate?

What is the Engagement Rate?The engagement rate is used to measure the level of interaction by followers from content created by a user.It is calculated as total engagement divided by total followers, multiplied by 100.More items…

## How is video engagement rate calculated?

To get the Engagement Rate (i.e., the percentage of people who saw the post and engaged), we divide the Total Engagement by Total Reach. The engagement rate is: 1.78k / 85.3k = 2.1%.

## How do you make engagements on YouTube?

5 Quick Tips to Increase Your YouTube Engagement by 200%Converse With Your Audience (Be that friend they never knew they needed) … Post Content Consistently. … Understand Your Audience. … Encourage Shares, Likes and Commenting. … Provide a “Call to Action” … Did you know?Oct 24, 2019